Today’s guest, location-based VR expert Bob Cooney, has been in the XR space since the early 1990s. He drops by the show to give Alan an update on all the newest tech advances he saw at the International Association of Amusement Parks and Attractions Expo, and explains how today is the most exciting time to be working in this industry.
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Developing a pilot or a proof of concept is among the first steps to introducing XR into your industry, but that’s only going to provide so much ROI unless you can fully implement that idea. Dave Beck from Foundry 45 discusses how to make that leap. Alan: Hey, everyone, Alan Smithson here. Today, we're speaking with Dave Beck, founder and managing partner at Foundry 45, an immersive technology company that develops enterprise level virtual reality training experiences. They've created over 250 experiences for notable clients such as AT&T, Coca-Cola, Delta, and UPS. We're going to be discussing going from PoCs, pilots, and case studies to full scale deployments. All that and more, on the XR for Business podcast. Dave, welcome to the show. Dave: Hey, Alan, thanks so much for having me on here. Alan: It's my absolute pleasure. I'm super excited. You guys have been doing so much work in the VR training space. First of all, let's just talk about, what is Foundry 45? How did you get into this? And we'll kick it off from there. Dave: I guess first off, it's nice to chat with you again. I went back and checked my email, and it looks like the first time you and I talked was way back in 2016. So a lot's happened in that time, hasn't it? So, OK, we put VR to work by creating virtual reality training experiences for enterprise partners. And we specialize in industrial-- think hard skills type training. I've actually been working in immersive technology ...
Your company has access to AR technology. Great! …now what? Have you thought about how to effectively implement that technology to solve a problem? Or are you just planning to develop a neat digital gizmo, release it to the world, and hope folks will use it? Zappar CEO Caspar Thykier joins Alan to discuss his personal Three Cs for Success in AR, and how to think critically when developing AR solutions. Alan: Today’s guest is Caspar Thykier, CEO of Zappar. Caspar has an extensive background in advertising and marketing, and has been lucky enough to work with some of the most successful companies with the biggest blue chip brands, surrounded by the best people. Now he’s spending all of his time in the new world of spatial storytelling — or augmented reality, as some call it. He’s helped so many companies get to market, but the one that he’s working on now that is at the forefront of all this technology is Zappar. Zappar is an augmented reality platform, and a creative studio, all rolled into one, and they’ve been doing augmented reality since 2011. Zappar are really specialists in augmented, virtual, and mixed reality and they’ve been leading the way for over seven years. They work with some of the biggest brands in the world, to meet their marketing and commercial objectives by adding a layer of interactive digital content to their products, packaging, point-of-sale places, and physical marketing collateral. Basically, they turn all passive print into always-on media channels that brand owners can control, which is pretty incredible and amazing stuff. You can learn more about Zappar by visiting them at Zappar.com. “Zed”-A-P-P-A-R dot com. Or, ...
Thanks to the power of computer technology, you can browse the contents of a book you might like to buy online, without ever touching a physical copy of it until it’s already been bought and delivered. Wouldn’t it be neat if you could do that, but with real estate that doesn’t even exist yet? Recent Auggie winner Emily Olman thinks so, and she drops by to tell Alan all about how volumetric capture and photogrammetry will make that possible. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is a great friend of mine, Emily Olman, CEO and co-founder of SpatialFirst, a prop tech startup and creators of PlaceTime, a mobile immersive property visualization application bringing spatial computing to real estate. Prior to this, Emily founded Hopscotch Interactive, a 3D VR marketing service company, to accelerate the adoption of new media and technology for property marketing using reality capture. She spent her career monetizing new media and developing new business models for Frontier Technologies. With a background in media sales, business, and property marketing, she believes that spatial interfaces will unlock properties’ full potential. Emily is a regular speaker on immersive real estate technology, both in the US and abroad. She’s just finished serving as the VR/AR Association’s San Francisco chapter co-president from 2016 to 2019. Yes, she’s got mad skills. Emily, welcome to the show! Emily: Hi! Thank you, Alan. Alan: Thanks so much for joining me. It’s been a long time since we saw each other, I think was at AWE. Emily: Yeah, it’s been a little bit, but it’s great to be chatting with you. Alan: Amazing. How’s everything going? Emily: Well, it’s great. And it’s been busy. And I feel like we are just heading into the most exciting time of the year. Things sometimes have their natural ebb and flow, in the ...
